FrieslandCampina – Strategic Sales
Reason: As a cooperative, it is important to maintain a good relationship with the members and to welcome new members.
Training Question: Help our advisors strengthen their acquisition and recruiting skills.
Our approach:
- Individual learning with 360° video VR-training modules
- Autonomy for participants when, where and how to learn
- Reflection in small groups to translate learnings to individual working context
- Unlimited access to repeat the training


Feedback of participants, scoring 8.3:
- Fine Interaction online intervision and physical meetings
- Experimenting with the VR glasses provides new insights
- Situations in the VR glasses are very recognizable!
It’s great that you can follow VR lectures at home!
“The best training I had so far (and I had a lot of training) ”
T. van Beek